Marketing Manager (Healthcare)

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Position: Marketing Manager, Thailand

Work Office: Vantive Healthcare Bangkok Office

Reporting Manager: Country Head of Thailand

Product: Kidney Care Products

Job Scope:

• This role will have full PD marketing responsibilities across Thailand, across all reimbursement segments (NHSO, CSMBS, SSO) with a massive business size.

• This role will also lead Digital Strategy launches and execution, supporting the continued growth of digital services penetration.

• The marketing manager is expected to spearhead the overall Brand Strategy including: all consumer activation campaigns, HCP engagement strategies and working closely with Technical Service to coordinate APD cycler readiness.

• The role will be the bridge and multiplier between Thailand and APAC including new product launches and working across Medical, Communications, Clinical, TSC, ISC, Amata Plant and Finance.

Job Descriptions:

• Be the single point of contact for PD Marketing in Thailand across all reimbursement groups, covering HCPs engagement, Consumer activation, Digital roll-out and Policy shaping initiatives.  

• Work with global/regional marketing teams to understand barriers to adoption, key stakeholders’ pain points and brand perception and ensure Thailand’s voice of customer is considered in Global/Regional/local marketing communications

• Liaise with Amata Plant, supporting feasibility testing for Margin Improvement Programs to improve profitability

• Coordinate with Government Pharmaceutical Organization, Thai Post and Zuellig to support overall go-to market model for all reimbursement schemes

• Collaborate with country and functional partners to ensure consistent planning process regionally for GTM strategies regarding product/service launch and growth initiatives (positioning, messaging, commercial execution etc.)

• Conduct post-launch/initiative analysis with countries to track execution effectiveness and adjust as necessary to achieve expected goals

• Optimize product portfolio offering to enhance profitability & sustainability

• Manage product lifecycle and on-market product management

• Business reviews, financial forecasting and product allocation. Assist monthly reporting

• Identify gaps in marketing toolkits and drive development/customization where necessary

• Identify, establish and promote best practices across the region to enhance marketing competencies within APAC

Qualifications:

• Bachelor’s degree in Pharmacy. Master’s preferred in Marketing or related field.

• At least 7 years’ marketing experience with multi-international companies; medical product sales or clinical marketing experience preferred.

• Willingness to travel.

• Expert marketing competency as Deep customer and patient insight.

• Good understanding of omnichannel marketing. Launch excellence.

• Lifecycle management.

• Data analytics and transformation into decision & action.

• Situational adaptability in a matrixed organization & multi-cultural team.

• Action Oriented, Drives results.

• Collaborates: Enterprising collaborator.

• Manage complexity and ambiguity.

• Simplification & Courage: Ability to challenge in country team assumptions and drive for accelerated growth.

• Excellent communication skills & stakeholder management.

• Product development and management expertise with success in software enabled Med Devices.

• Agile methodology experience.

Key Competencies:

• Strategic Planning: Developing comprehensive marketing strategies that align with organizational goals and objectives.

• Market Analysis: Analyzing market trends, consumer behavior, and competitor activities to identify opportunities for growth and differentiation.

• Brand Management: Building and maintaining a strong brand identity that resonates with the target audience.

• Data Analysis: Interpreting data to measure marketing effectiveness and optimizing campaigns for better results.

Benefit & Welfare:

• Base Salary + Allowances, Month 13th Fixed Bonus

• Annual Incentive Program

• Group Insurance, Flexible Benefits, Annual Leave

• Etc.

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

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